Production Treatment

The Music Video – Misshin Wabbit

Duration – 2.47

Audience – 16 – 24 Mainly Males, an animation video usually appeals to kids but the genre of the song appeals more to adult/teenagers.

Resume – In the video we will make, it will consist of different types of editing and animation by the use of final cut pro, the video will have two males that are looking for a rabbit that they believe is precious and can bring in a lot of money as it is worth a lot. The video will consist of the two men using their special abilities by transporting into different locations by jumping on the floor and jumping into walls, this transaction will be a montage and will flow nicely between each transaction. The video will have different edited colours on screen, and the use of extreme close-ups will emphasis the tension in the video and how angry the two men are when looking for the rabbit. Fast cuts will be used on the two men in different locations and also slow motion will be used to illustrate the silence of the cars. The dub-step song consists of rabbits so the use of green screen will illustrate this and the two men will be shown trying to catch the rabbit on green screen and failing due to be too fast, also fast cuts will be used when the two men are drinking a bottle of liquid that is surpost to get them to catch the rabbit easier, the use of editing will show the bottle going down in different stages. Also the mise en scene used will be black tracksuits and balaclavas to emphasis how dangerous the men can be and how crazy they are as they do not want to show their identity when finding the rabbit, also the use of speech bubbles which will be edited on final cut pro will show how the men communicate and what they are saying to each other. Overall the story consists of two men trying their hardest to find a rabbit that is animated and the use of special powers and transportation will show the use of editing we will use.

Performance – Two characters, Energetic performance, The use of editing will show the performance and a little bit of lip syncing will be used.

Costumes – Jeans (blue and black) and jumper

Any SPX – Fast paced (spped up the time) for traffic flowing, different colours effects, reverse footage. Other dark effects are going to be used.

Key Location – Streets, Park and Piccadilly.

Recording Days - 18th October, 21st October, 25th October, 28th October, 2nd November.

Recording these footage in different weathers e.g rain, cold, and sunny. We have decided to start shooting on Friday 18th October. We have created a small but detailed shot list, which is what we expect to achieve in the time that we have set ourselves. We are hoping to go to Piccadily four times hoping the weather changes each time so we can get interesting footage. The other location are in the bus and outside Manchester Uni.